The much-anticipated Black Friday Sale kicks off on November 29, with companies already rolling out enticing offers. While it’s an excellent opportunity to grab deals on your favorite items, it’s also a time when online scams are at their peak. Cybersecurity experts warn shoppers to remain vigilant during the sale, as cybercriminals exploit this period to trap unsuspecting buyers.
Black Friday, observed the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. It is one of the biggest shopping events of the year, offering significant discounts on everything from electronics to apparel. Over the years, this trend has gained traction in India, with e-commerce platforms like Amazon, Flipkart, and others hosting their own Black Friday events. However, this shopping frenzy comes with a caveat: the heightened risk of online fraud.
Both offline and online Black Friday deals attract a massive number of shoppers, but this surge also creates opportunities for scammers. As you prepare to indulge in the upcoming sale, make sure you’re equipped with the right strategies to shop safely.
Tips for Safe Online Shopping
Here’s how you can avoid falling prey to scams while enjoying the Black Friday discounts:
1. Avoid Clicking on Suspicious Email Links
Fraudsters often send phishing emails offering fake discounts and deals to trick users into revealing sensitive information. If you receive such emails, avoid clicking on the links. Instead, visit the retailer’s official website directly to verify the offer.
2. Verify the Website URL
Before making a purchase, double-check the URL of the website. Stick to reputable platforms like Tata Cliq, Ajio, and Myntra, which are expected to offer discounts this year. Ensure the URL is accurate, free of spelling errors, and uses a secure connection (look for “https” and a padlock symbol).
3. Use Secure Payment Methods
With online traffic surging during Black Friday, the risk of cyber threats also increases. Opt for secure payment options such as credit cards or UPI. Avoid sharing sensitive financial information on unfamiliar websites, and steer clear of payment methods that lack buyer protection.
4. Watch Out for Too-Good-to-Be-True Deals
If a deal seems unrealistically good, it probably is. Scammers often use unbelievable discounts to lure shoppers into their traps. Stick to offers from trusted brands and retailers to avoid being duped.
5. Keep Your Devices Secure
Ensure your smartphone or computer is updated with the latest antivirus software and security patches. This will help protect you from malware and other cyber threats while shopping online.
6. Avoid Public Wi-Fi for Transactions
Shopping while connected to public Wi-Fi can expose your data to hackers. Use a secure and private internet connection to ensure your financial information remains safe.
Final Thoughts
Black Friday is undoubtedly one of the best times of the year to snag deals, but it also requires a cautious approach. By staying vigilant and following these tips, you can enjoy a seamless shopping experience without falling victim to cyber fraud.
Remember, the key to safe online shopping lies in verifying sources, avoiding impulsive clicks, and using secure payment methods. Stay smart, shop safe, and make the most of the Black Friday Sale without compromising your security.
