Apple is set to continue its tradition of reserving advanced photography features for its Pro iPhone models in 2024. According to a report by South Korea’s The Elec, the iPhone 17 Pro and iPhone 17 Pro Max will retain exclusivity over the periscope telephoto camera, a feature highly sought after by photography enthusiasts. Meanwhile, the standard iPhone 17 and the rumored iPhone 17 Air (or Slim) will miss out on this innovative camera technology.
Pro Models Maintain Edge with Periscope Camera
The periscope telephoto camera, introduced with the iPhone 16 Pro and Pro Max, offers 5x optical zoom, a significant improvement over previous models. Despite hopes for broader availability, Apple appears committed to differentiating its Pro lineup by keeping this feature exclusive in 2024.
This strategy aligns with Apple’s approach to creating clear distinctions between its standard and Pro devices, encouraging users to upgrade for premium features. The move ensures that the Pro models remain the preferred choice for those seeking cutting-edge photography capabilities.
LG Innotek’s Role in Advanced Camera Development
Apple’s camera supplier, LG Innotek, is reportedly expanding its production facilities to meet the demands of next-generation camera technologies. This investment is expected to support advancements in the periscope telephoto camera for the iPhone 17 Pro series. Such developments reinforce the exclusivity of high-end features within the Pro lineup, ensuring these devices continue to lead in innovation.
What to Expect from the iPhone 17 Pro Lineup
The iPhone 17 Pro and Pro Max are expected to retain the periscope telephoto camera, with potential enhancements pushing optical zoom capabilities beyond 5x. The Pro Max could also feature additional upgrades, solidifying its status as the flagship model in Apple’s lineup.
A Four-Model Lineup with Distinct Experiences
The upcoming iPhone 17 series is rumored to include:
- iPhone 17
- iPhone 17 Air (or Slim)
- iPhone 17 Pro
- iPhone 17 Pro Max
While the Pro models will likely showcase advanced features like the periscope telephoto camera and premium upgrades, the standard iPhone 17 and iPhone 17 Air are expected to focus on affordability and core performance. This differentiation allows Apple to cater to both high-end consumers and those seeking more budget-friendly options.
Conclusion
Apple’s decision to keep the periscope camera exclusive to its Pro models highlights its strategy to create a clear divide between standard and premium devices. This exclusivity not only enhances the appeal of the Pro lineup but also solidifies Apple’s position in delivering innovative features for photography enthusiasts. With these advancements, the iPhone 17 Pro series is set to continue as the benchmark for flagship smartphones in 2024.
