Apple is preparing to unveil its second-generation AirTag in mid-2025, according to a report by Bloomberg’s Mark Gurman. Codenamed B589, this advanced version is set to bring improved connectivity, increased range, and enhanced security to Apple’s popular tracking device.
Key Features and Upgrades
1. Enhanced Connectivity and Range
The next-gen AirTag will feature an upgraded wireless chip, ensuring faster and more precise connectivity. This will significantly enhance its compatibility with Apple’s Find My app, making item tracking more reliable. The improved range will allow users to locate items more efficiently over greater distances.
2. Stronger Privacy and Security Measures
In response to privacy concerns with the first-generation AirTag, Apple is focusing on robust anti-stalking features for the new model. These updates include:
- Hardware-based tamper-proofing to prevent unauthorized modifications.
- Advanced software algorithms to detect and notify users of unauthorized tracking.
3. Refined Design for User Safety
Building on updates to the original AirTag, such as audible alerts and enhanced tracking notifications, Apple is likely introducing reengineered hardware for added security and durability.
Production Timeline and Pricing
The second-generation AirTag is reportedly in advanced development, with production anticipated to start soon.
- Current Pricing:
- ₹3490 for a single AirTag.
- ₹11,900 for a pack of four.
- Expected Pricing: While the exact price remains under wraps, Apple may offer competitive pricing considering the feature upgrades.
Background on AirTag
The first-generation AirTag, launched in 2021, gained popularity for its ability to track personal items like keys, wallets, and bags using Ultra-Wideband (UWB) technology. Despite its sleek design and accurate tracking capabilities, privacy issues such as misuse for stalking and tampering with its speaker highlighted the need for better safeguards.
Apple has since addressed these concerns with software updates and proactive measures, cementing its commitment to user safety and innovation.
What to Expect in 2025
With the second-generation AirTag, Apple is poised to redefine personal tracking by integrating:
- Cutting-edge wireless technology.
- Enhanced security protocols.
- Greater efficiency in tracking and notifications.
The mid-2025 launch is set to excite tech enthusiasts, offering a smarter and more secure way to manage personal belongings. This upgrade reaffirms Apple’s leadership in creating practical and user-focused accessories.
