In the rapidly expanding segment of electric two-wheelers, Bajaj Auto is making significant strides to strengthen its market presence. The company is gearing up to introduce a new, budget-friendly electric scooter that has recently been spotted during testing in Pune. This upcoming model is anticipated to be the most economical variant of the popular Bajaj Chetak electric scooter.
New Variant of Bajaj Chetak Electric Scooter
Recent reports indicate that Bajaj’s new electric scooter has been seen undergoing trials, equipped with a temporary registration plate. This variant, believed to be a new addition to the Chetak lineup, is designed to be more compact compared to its premium counterparts. The testing phase took place on open roads, where the scooter reportedly reached speeds of 40 to 50 kilometers per hour.
If these claims prove accurate, this model could emerge as a highly affordable option in Bajaj Auto’s electric scooter range, with an expected price tag of around ₹80,000 (ex-showroom). Currently, the cheapest variant of the Bajaj Chetak is priced at ₹95,998 (ex-showroom), which raises concerns about affordability, especially with the anticipated reduction in subsidies starting from April 2025. The company aims to launch this economical variant ahead of potential subsidy cuts, as the entry-level Chetak may reach close to ₹1 lakh by the end of this year.
The Importance of Pricing in the Electric Scooter Market
As the market for electric scooters evolves, the pricing strategy becomes crucial. For many potential buyers, a price point of ₹1 lakh poses both psychological and financial barriers. By introducing a lower-priced variant, Bajaj Auto is positioning itself to capture a larger audience in the budget segment of the electric scooter market.
This strategic move could offer significant advantages, providing consumers with a more accessible option while also enhancing Bajaj’s competitive edge. As the industry continues to innovate, the features and specifications of this new scooter are eagerly awaited.
Key Features and Anticipated Specifications
While specific details regarding the features of the new Bajaj Chetak variant are still under wraps, expectations are high for a model that balances affordability with essential functionalities. Prospective buyers are keen to know how this scooter will compare to existing models in terms of performance, battery life, and additional features.
Bajaj’s focus on creating a cost-effective electric scooter aligns with the growing demand for sustainable transportation solutions. As consumers become increasingly conscious of their environmental impact, the introduction of an affordable electric scooter could stimulate further interest in electric vehicles.
Conclusion
With the launch of the new, budget-friendly electric scooter, Bajaj Auto is set to make waves in the electric vehicle market. The anticipated pricing and features are expected to attract a diverse range of consumers, ultimately contributing to the broader adoption of electric scooters in India. As the countdown to the launch begins, all eyes are on Bajaj to see how this new variant will reshape the landscape of electric mobility.
